AUO - Tap Into The Possibilities
Branding Film
YEAR
2022
CLIENT
AUO 友達光電
STUDIO
XX Studio
CREATOR
Hui Kai Su
ROLE
Creative Director
很榮幸能參與 AUO 友達光電的品牌重塑計畫，也特別感謝 AUO 與 DDG 給予充分的創作自由，讓我們能透過動態影像，重新詮釋品牌嶄新的視覺形象。
以全新品牌識別系統為基礎，融合多元的抽象幾何造型、鮮明的動態構圖與充滿活力的場景轉換，展現 AUO 從面板技術邁向多元創新領域的品牌轉型。透過富有節奏與想像力的視覺敘事，傳遞品牌積極拓展醫療、智慧製造與交通運輸等垂直領域的創新願景。
It was a privilege to be part of AUO's brand transformation, and we are grateful to AUO and DDG for the creative freedom to reinterpret the brand's new identity through motion.
Inspired by AUO's renewed visual identity, the film brings together abstract geometric forms, dynamic compositions, and vibrant transitions to express the brand's evolution beyond display technology. Through an energetic visual narrative, we highlight AUO's expanding vision and commitment to innovative solutions across diverse industries, including healthcare, smart manufacturing, and transportation.
Web Design
by DDG
Elements
Storyboard
Behind the Scenes
每一個極簡的幾何元素與動態演繹，背後都蘊藏著精心構思的象徵意義與設計邏輯。透過抽象的視覺隱喻，將 AUO 各項全新服務與解決方案轉化為簡潔而富有深度的動態語彙，讓每個細節都承載獨特的品牌訊息。
Behind every minimalist form and carefully choreographed movement lies a purposeful visual metaphor. Each element is thoughtfully designed to symbolize a new service or solution, transforming complex ideas into a refined yet meaningful visual language.
Full Credits